Being able to tell your story well is obviously critical but it becomes pointless if you don’t have an audience. I like to compare communications to a big stage where timing is everything. I have watched countless individuals or companies work so hard and spend so much time on “perfecting” … Continue reading
Friends usually want to help, but sometimes, they need to know what form that should take. On social media, it obviously revolves around shares. While that might appear obvious, it’s actually not always the case. Sometimes, you need to ask. Take my friend, who, after years of dreaming of opening … Continue reading
While we are obviously strong proponents of social media and the potential it holds, one cannot discount traditional media or the tremendous opportunities it continues to represent. I heard a friend, who is a reporter, lament that when she called to get some information about a specific business, she was … Continue reading
Many people are intimidated by social media because they fear it will consume too much of their time and resources. While it’s true that an instant response is desirable, it is not always practical – particularly if you are a very small business or a business of one. To address this issue, … Continue reading
Countless companies devote pages of web material to boast of themselves and use big, impressive words to speak to their expertise. In many cases, they are missing the point. Depicting your knowledge and expertise might help you feel better about yourself and it might even inspire confidence in others but … Continue reading
I have to confess, I am often the first to get drawn into a futile battle. While that can be frustrating in verbal exchanges, it can be really counterproductive if not downright stupid online. Nothing is private anymore. Everything can be shared on Facebook, Twitter…just pick your weapon. I recently read … Continue reading
Large companies and organizations often rely on corporate spokespeople to address the media on various topics. In many instances, they are often the only people authorized to speak to the media on behalf of the company. The prevailing logic suggests greater control over the message. Media relations experts undergo … Continue reading
Social media or web 2.0 is often regarded as a powerful tool to communicate to customers (existing and future), stakeholders and pretty much anyone else outside the organization. But that ignores a critical group and your most important asset. New workplace dynamic The workplace environment is shifting to forgo the … Continue reading
I recently ran into myself on Twitter. I came across Nathalie Trépanier – from L.A., apparently – with the same profile and virtually same handle. Fortunately, there was no picture of me accompanying the profile. My initial surprise was followed by outrage. Oh, the injustice of it. This must be … Continue reading
I think it’s official – social media is not going away. The evidence is overwhelming and now, even the naysayers are trying to climb on board. The one thing stopping them however, as has been noted time and again, is fear. The biggest concern that I keep hearing from a … Continue reading